SEO Best Practices with Schema Markup

Product Description Layout Pro can add Schema.org structured data to your product pages, improving visibility in Google Search with rich snippets.

Two Types of Schema Available

1. FAQ Schema (All Plans)

Automatically generated when using FAQ display mode.

Each H2 question + content answer becomes a FAQ entry
Google may show your Q&A directly in search results
Increases search listing size and click-through rates

2. HowTo Schema (Enterprise Only)

Available with Stepper display mode (toggle in settings).

Each H2 step becomes a HowTo step
Google shows numbered steps in search results
Great for products with instructions or procedures

Combining Both Schemas

On a single product page with multiple blocks, you can use both:

Block 1: FAQ mode → add common product questions

- "How do I use this product?" - "What are the ingredients?" - "Is this product eco-friendly?"

Block 2: Stepper mode with HowTo Schema → add usage instructions

- "Step 1: Apply evenly" - "Step 2: Wait 10 minutes" - "Step 3: Rinse thoroughly"

Both schemas appear in your page's structured data, maximizing rich snippet opportunities.

Best Practices

Write H2 headings as actual questions for FAQ mode
Write H2 headings as clear action steps for HowTo/Stepper mode
Use 5-10 items per schema for optimal impact
Test with Google Rich Results Test
Submit URLs in Google Search Console for faster indexing
Rich snippets may take days to weeks to appear after indexing

What Content Stays SEO-Friendly?

All content in every display mode remains in the HTML DOM — it's never hidden from search engines. Tabs, accordion, and all other modes use CSS to show/hide sections, not JavaScript removal. This means all your content is always indexable.