Setting Up Theme Blocks

Display variant descriptions on your storefront using Shopify's theme block system — no coding required.

Requirements

Go to Online Store → Themes → Customize
Navigate to a product page template
In the sidebar, click "Add block"
Under "Apps", select "Variant Description"
Position the block where you want it (recommended: below variant selector, above Add to Cart)

The theme block includes settings for:

Block	Description
Variant Description	Main rich-text description (updates on variant change)
Variant SEO Title	Meta title display
Variant SEO Description	Meta description display
Variant Images	Additional variant images

When a customer selects a different variant:

The theme block automatically shows the correct language: