What Is the EU GPSR?

GPSR stands for General Product Safety Regulation – officially Regulation (EU) 2023/988. It is the EU's updated framework for ensuring that consumer products placed on the European market are safe.

Key Points

Applies to all consumer products sold in the EU (online and offline).
Requires economic operators (manufacturers, importers, distributors) to provide essential product-safety information.
Mandates information such as economic operator details, traceability data (batch/serial numbers), and safety warnings where applicable.
In effect since 13 December 2024.

Who Is Affected?

All economic operators involved in placing consumer products on the EU market:

Role	Obligation
Manufacturer	Design safe products, maintain technical documentation, provide contact details on product/packaging.
Importer	Verify product compliance before placing on the EU market, provide own contact details.
EU Responsible Person	Act as an EU-based contact for authorities when the manufacturer is outside the EU.
Distributor / Online seller	Ensure required information is available to the consumer.

Why Does This Matter for Shopify Merchants?

If you sell consumer products to EU customers, you need to display GPSR-required information on your product pages. The EU GPSR Compliance Suite automates this process by storing the data in Shopify metafields and rendering it through a theme widget.

This article is for informational purposes only and does not constitute legal advice. Please consult a qualified legal professional for guidance specific to your products.