Who Must Comply with GPSR?

All economic operators involved in placing consumer products on the EU market must comply:

Economic Operators

Manufacturers – companies that design/produce the product or have it made and market it under their name.
Importers – EU-based companies that bring products from non-EU countries into the EU.
Distributors – anyone in the supply chain making products available (including online sellers).
EU Responsible Persons – required when a manufacturer is not established in the EU.

Does It Apply to B2B Products?

GPSR primarily targets consumer products. However, if a product could reasonably be used by consumers (even if you sell B2B), GPSR obligations may still apply. When in doubt, treat it as consumer-facing or seek legal advice.

What If I Don't Comply?

Market surveillance authorities can:

Request documentation
Require corrective actions
Restrict or ban sales
Order product withdrawals or recalls
Impose fines and penalties

The exact measures depend on the EU member state and the severity of the issue.

Always verify your obligations based on your specific products and markets. This information does not replace legal advice.