What is Variants Description Pro?

Variants Description Pro is a Shopify app that allows merchants to create unique, rich-text descriptions for every product variant — not just the product itself.

The Problem

Shopify only provides one description field per product. But if you sell a T-shirt in 5 colors and 3 sizes, each combination deserves its own description highlighting specific features, materials, or fit details.

The Solution

Variants Description Pro gives each variant its own:

Rich-text description with formatting (bold, italic, lists, images, links)
SEO meta title & description for search engine optimization
Multi-language translations using Shopify's native Translations API
Custom metafield display for variant-specific data
Variant images for additional product photography

Key Features

Rich Text Editor — TipTap-powered editor with full formatting
AI Description Generation — Generate unique descriptions with GPT-4
AI Translation — Translate to 140+ languages with one click
Automation Studio — Auto-process new products via webhooks
Bulk Operations — CSV import/export for mass editing
Theme Blocks — Display descriptions on your storefront without coding
Admin Blocks — See descriptions directly in Shopify admin
SEO Fields — Meta title & description per variant
Version History — Track changes and restore previous versions

How It Works

Install the app from the Shopify App Store
Open any product and select a variant
Write or generate a description
Add the theme block to your storefront
Customers see variant-specific descriptions when browsing

Who Is It For?

Fashion stores — Describe each size/color combination
Electronics — Detail technical specs per variant
Food & Beverage — List ingredients per flavor
Any store with product variants that need unique descriptions